A Strategic Digital Agency

 

Expert human knowledge combined with advanced internet technologies.

Knowledge

Having hundreds of clients in dozens of industries, combined with our extensive knowledge in research campaign planning and execution allows us to deliver comprehensive full spectrum digital marketing campaigns.

Results

Continuous optimization from start to conversion by experienced personnel utilizing advanced technologies to deliver maximum results.

Accountability

We don't just show impressions, clicks and conversions. We provide in-depth information which demonstrates that we are driving relevant traffic and positive trends over time.

A Strategic Digital Marketing Process for Success...

1. Online Presence Optimization

2. Drive Relevant Online Traffic

3. Inbound Goal Conversion Optimization

4. Digital Database Building & Prospect Nurturing

5. Collaboration is Key

6. Automated Reporting with Accountability

1. Online Presence Optimization

How you represent and introduce your brand online is one of the most important factors in converting visitors into leads, eCommerce sales or accomplishing other goals. It is important that your varying web properties (and profiles) are modern in design, responsive to different devices, easy to navigate and present the proper information which is aligned to what consumers are looking for.

Website Development, Design & Optimization

App Development

Social Media Profiles

Online Business Profiles

Reputation Management

2. Drive Relevant Online Traffic

Depending on your established goals, we’ll align you to a digital marketing plan which delivers the most relevant visitors possible to achieve both inbound leads (or sales) as well as brand awareness in your marketplace.

Conversion Focused Search Engine Optimization (SEO)

Search Engine CPC

Social Media Advertising

Product Listing Ads

Programmatic Ad Serving

3. Inbound Goal Conversion Optimization

Dynamic Phone Call Tracking

We measure all phone calls from your website with dynamic phone call tracking to get a full view of call conversions by source. This technology measures phone calls down to the specific keyword which triggered a call from search text advertising.

Search Keyword Filtering

We implement a unique process to confirm if keywords will deliver the desired benchmark you want.

Search CPC Machine Learning Bidding - More relevant Clicks

The bidding technology we utilize has proven to deliver 50% - 75% more clicks than working with search bidding tools alone.

Programmatic DSP Ad Serving

If you see an advertisement online, more likely than not we can place in that same ad position for $0.01 over the competition. Banner / Video / Audio Streaming / Native Ad Serving.

Mass Scale Facebook A/B Split Testing

We build hundreds of niche targeted ads at scale in order to optimize and test different elements of Facebook social media campaigns.

4. Digital Database Building & Prospect Nurturing

Today’s internet technology allows us to track individuals based on their engagement. We’ll establish audiences based on key factors to build databases of persons who have shown to be more interested in the product or service you’re offering. Utilizing capabilities such as remarketing, email drip campaigns and appointment setting services, we’ll build awareness and entice former website visitors to return and convert as they move through their buying cycle.

Facebook Remarketing

Banner Remarketing

Dynamic Remarketing

Email Drip Campaigns

Appointment Setting

5. Automated Reporting

Detailed Comprehensive Customized Reports

We will provide you with a wealth of pertinent information in a comprehensive fashion so that you have a full view of the performance from your marketing efforts. Delivered as often as you'd like.

Accountability

We show you important things, like what someone actually typed into the search engine that brought them to your website.

Collaboration is Key

We want you engaged, informed, and providing feedback (Don't worry, we give you the insights to see exactly what's going on). Our specialists also collaborate for best optimization across all efforts. We want you engaged, informed, and providing feedback (Don't worry, we give you the insights to see exactly what's going on). Our specialists also collaborate information for best optimization across all efforts.

Our Advantages

Detailed Research & Planning

Advanced Conversion Tracking

Conversion Focused SEO

Yes, we focus on search page placement, but we do so based on what converts the best. Our reports demonstrate increase in phone calls, form fills, purchases or other goal vs. keyword page placement.

Digital Database Building & Consumer Nurturing

We track engagement on a website to determine those who are in the buying cycle, but did not convert on their first visit. We then nurture these consumers to entice additional conversions.

Collaboration is Key

We want you engaged, informed, and providing feedback (Don't worry, we give you the insights to see exactly what's going on). Our specialists also collaborate for best optimization across all efforts. We want you engaged, informed, and providing feedback (Don't worry, we give you the insights to see exactly what's going on). Our specialists also collaborate information for best optimization across all efforts.

Automated Reporting with Detailed Insights

We show you important things, like what someone actually typed into the search engine that brought them to your website.

What our customers have to say...

"Dan and his team have been tremendous in helping us strengthen our client relationships. He understands very clearly that clients only want to know the business value of PPC, not all the details of how it works. He speaks their language and is an asset to any reseller. We could not recommend him enough!"
Jeff M.
Agency Owner
"Tracks is by far the best Online Advertising Agency I have ever worked with. The staff works very hard, brings years of experience to the table and is always developing innovative approaches to achieve results."
Michael S.
Agency Owner
"Our company has worked with TRACKS for many years and all of our clients have been largely satisfied with their work. The owner, Dan Zimmerman comes with years of expert advice, consultation and the tech know how needed to supercede digi goals. We highly recommend the services of TRACKS to any company in need of an experienced digital marketing agency."
Barbara B.
Agency Owner
"I have been working with Dan for several years and I couldn't be happier. We outsourced our adwords to Tracks for all of our clients as it is a difficult job to get the kind of results we wanted. It was very time consuming. Now we just let Tracks handle all of our Internet marketing do we can focus on SEO for our clients. We are happy and so are our clients."
Bryan M.
Agency Owner

Tracks digital marketing agency’s goal is to bring the highest level of expert knowledge combined with the most advanced technologies to drive better performance to the medium and even small sized business markets. By sharing the cost of advanced technologies fortune 500 companies utilize across hundreds of clients, we are able to provide maximum performance for a fraction of the cost you would have to invest in. We additionally provide agency discounts to reselling partners who are in need expert digital marketing services. 

Phone: 877-925-5631
Email: info@tracksmarketing.com

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